Why VETERANS Now?
The timing of the VETERANS Home Security franchise initiative has been driven by a few compelling interests. The first of these drivers is the need to do something substantial for the military veterans of the nation. If you are reading this, there is a likelihood that includes you. The VETERANS team began this journey on a simple premise that today is the day to show that employment, prosperity, and building wealth are all within our own capabilities. That the men and women of this country have earned the opportunity to take leading roles in their communities in developing opportunities for business, and that the private sector should play as important a role as the government in taking care of veterans.
Our military veterans deserve the opportunity
There is always some anxiety associated with stepping off the secure footing of a day-to-day job to boldly advance on the relative challenges of running your business. The VETERANS team has considered this concern at every juncture of developing the franchise programs. Teaching business acumen to every qualifying military veteran in the United States is our charge.
Mr. Dent's S-Curve and Critical Mass
Another reason for moving into the residential security arena as an industry in which to develop military veteran entrepreneurs is the opportunity to leverage the hard work of our competitors in driving home the growing acceptance of the residential security system. Economist Harry S. Dent has spoken and written about a critical mass theory in economics and more specifically the technology components of the economy. This critical mass theory simply puts forth the idea that new or existing technologies, upon reaching a level of acceptance by the population, will be embraced rapidly.
He (Dent) offers his S-Curve mapping of market penetration of a technology that moves through the stages of innovation, growth, and maturity. Our competitors have steadfastly introduced the residential security technology through the early acceptance levels over the past several years. According to security industry reports provided in May of 2005 by Security Distributing & Marketing (SDM) magazine, greater than 20% of American households had embraced that "technology". If one is to consider Mr. Dent's critical mass theory, or consider residential security as a technology worthy of acceptance, then we are on the early side of rapid growth to 90% of households. That would suggest that the time for a nationwide network of military veteran business operators to step into the residential security industry is right now.
Territories are first come, first served!
And finally, yet perhaps the most compelling of the timing aspects of the launch of VETERANS Home Security, is the simple fact that the franchise territories are going to be offered on a first come first served basis to interested veteran entrepreneurs, then the community or county that you might want will be gone. You see one of the great features of this type of business opportunity, is that you can pick what part of the country, or in which community you might want to open and operate your VETERANS Home Security business. If you have an interest in securing your area for a VETERANS Home Security franchise, now is the time to take the initiative to do so.
The journey lies ahead. Much of the foundation has been laid for a successful business for the military veterans of the nation, but the time for bringing VETERANS into the homes and neighborhoods of your community is upon us. Join with us in the journey.
